AI Insights · Timothy · October 2022
Top 5 Ultracasual Games on iOS in Europe Q3 2022
In Q3 2022, the leading ultracasual games on iOS in Europe saw varying trends in downloads, revenue, and active users, with some apps showing steady engagement and others experiencing declines.
Throughout the third quarter of 2022, the ultracasual games category on iOS in Europe showcased diverse performance metrics across the top five apps. Below, we delve into the trends observed in downloads, revenue, and active user engagement for these leading games.
Fill The Fridge! by Rollic Games experienced a notable decline in weekly downloads, starting from approximately 254K in late June and dropping to around 40.7K by the end of September. Revenue followed a similar downward trend, peaking at around $3.7K in late June and gradually decreasing to about $1.3K by the end of the quarter. The app's weekly active users also saw a significant reduction, from over 1M in late June to approximately 351K by the end of September.
Draw it by Kwalee Ltd maintained a relatively stable number of weekly downloads, fluctuating between 24K and 42.8K throughout the quarter. Revenue remained consistent, averaging around $1K per week, with minor fluctuations. The app's weekly active users showed a slight downward trend, starting from 98K in late June and ending at around 67.6K by the end of September.
Acrylic Nails! from Crazy Labs saw weekly downloads ranging from 25.1K to 29.7K throughout the quarter. Revenue exhibited a steady pattern, averaging approximately $500 per week. Weekly active users for this app remained stable, hovering around 80K throughout the quarter.
Automatoys by Idle Friday, which was released in mid-August, showed a strong performance in its initial weeks. Weekly downloads peaked at around 69.6K in late August before slightly decreasing to 44K by the end of September. Revenue peaked at approximately $2K in mid-September. Weekly active users saw significant growth, starting from 15.9K in mid-August and reaching over 206K by the end of September.
AMAZE!!! also by Crazy Labs experienced a gradual decline in weekly downloads, starting from 21.2K in late June and decreasing to around 14.5K by the end of September. Revenue remained minimal, averaging below $100 per week. The app's weekly active users decreased from 113.8K in late June to approximately 93K by the end of September.
These insights highlight the varying performance trends among the top ultracasual games on iOS in Europe during Q3 2022. For more detailed analytics and insights, visit Sensor Tower.
